Serenitea
Services: Logo, Visual Identity, Packaging
Serenitea is a mindful tea brand that blends calming flavors with natural ingredients to create a moment of peace.
Challenge
Create a distinct and meaningful tea brand in a saturated market - one that doesn’t rely on clichés, but genuinely reflects a sense of calm and stands out through restraint, not noise.
Strategy
Calm was defined as the core emotional anchor, translated visually through inspiration drawn from quiet desert landscapes and natural materials. The goal was to build a minimal, spacious identity rooted in nature and presence.
Design System
Typography features extended letterspacing to introduce intentional pauses - visual breaths that echo slowness and ease. A palette of pale desert tones, minimalist composition, and soft shadows evokes stillness and airiness. Recycled, tactile materials reinforce the connection to sustainability and natural simplicity.
