Zigzag
Services: Logo, Brand Identity
ZIGZAG is a creative toy store where imagination knows no bounds!
The Memphis movement, with its vibrant and eclectic style, served as my primary muse. I wanted to capture its playful spirit and inject it into every aspect of our brand. This movement is characterized by its use of simple shapes and bright colors, making it a perfect fit for a store that celebrates creativity and imagination.
I chose simple yet contemporary shapes as the foundation of the design. Ellipses, spirals, and triangles were reimagined with a modern twist, becoming the building blocks of ZIGZAG’s visual identity. These shapes were transformed into lively characters without faces, inviting both children and adults to project their imaginations onto these characters, just as they do with the creative and unusual products ZIGZAG store offer.
The logo creates a sense of movement and fun. It captures the essence of ZIGZAG—an ever-changing landscape of creativity and imagination. The color palette is vibrant, evoking joy and excitement, encouraging a sense of wonder and discovery.
