Urban Legend

Services: Logo, Visual Identity

The Urban Legend logo is a testament to the harmony between urban sophistication and the raw beauty of nature. At the heart of the design are the letters "U" and "L," cleverly intertwined to create a unique logo mark. The negative space within these letters forms the silhouette of a tree, symbolizing growth, sustainability, and the organic essence of nature.

The logo mark is crafted to resemble a plant with thorns, reflecting the brand's values of resilience and the delicate balance between beauty and nature. 

To enhance the branding, I drew inspiration from Arabian Mashrabiyas—intricate wooden latticework traditionally used in architecture to catch the wind and create a cooling effect. These patterns are seamlessly integrated into the brand's visual elements, adding a layer of technical sophistication and cultural richness. 

By blending contemporary design with traditional elements, the branding creates a unique identity that stands out in the market. Each element, from the logo mark to the intricate patterns, tells a story of luxurious urban gardens that are deeply connected to nature.