The X
Services: Logo, Visual Identity
"The X" is a contemporary art magazine that celebrates freedom, happiness, and uniqueness. Its branding is thoughtfully crafted to reflect the magazine's vibrant and eclectic spirit
The butterfly-inspired logo is more than a visual element; it is a statement of our core values. The butterfly signifies freedom, happiness, and the uniqueness that we celebrate in every issue of "The X" Magazine. Its form represents the transformative power of contemporary art and its ability to inspire and uplift.
A custom set of letters was created for the magazine’s design, inspired by the "x" in our logo. These letters are bold and distinctive, blending straight lines and arcs to symbolize the diverse methods and styles found in art. This unique typography adds a cohesive and artistic touch to every page, enhancing the reader’s visual experience.
To reach the target audience and invite them to explore the content, selected covers transformed into billboards. These posters are strategically placed in urban spaces, transforming cityscapes into public galleries.
